Cowpoke.
Cowpoke Coffee + Co. is a coffee roaster and cafe based in Logan, Utah in the rocky mountains. This brand is an homage to the American West, and of course, the cowboy. Because canned goods were such a popular way to keep food on long cattle drives, every cowboy’s go-to breakfast was a cup of coffee. Cowpoke has that same rough and ready feel, without sacrificing high quality.
The custom wordmark alludes the the sharp edges of barbed wire, and can be shortened down to the “C” which doubles as a horseshoe, or the “O” which resembles a spur. These and other lockups and symbols make the branding very flexible for adaption to a variety of products, from ground coffee to creamer.
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