Washington Mystics.

Rebrand of the Washington Mystics, part of a larger research project analyzing the lack of contemporary design in Professional American Athletics. Findings indicated that though not an effective strategy for teams and organizations that utilize familiarity, Contemporary branding approaches could inversely serve to enhance Women’s Athletics, an untapped and rapidly growing market.

Where is the Contemporary Design?

Poster as part of a Student Research Symposium Presentation. Detailing the recent growth in engagement with Women’s Athletics, and the possibility Contemporary design has to accomodate and further fuel that growth in a meaningful way.

Anna Nelson

Info

Work: ❶ Bitte. ❷ Prepare For Liftoff. ❸ Unwrap The Facts. ❹ Washington Mystics. ❺ Mince. ❻ Final_Final. ❼ The Anomic Arcadia Collection. ❽ Cowpoke. Etcetera.